Foundation of Impact: Monitoring and Evaluation | Trainer Presentation Slides

Author: Paula Cukura

The slide deck used by Paula Cukura during ZMINA:Resilience Capacity Building Webinar #3: Foundation of Impact: Monitoring and Evaluation.

The presentation is explicitly beginner-friendly and covers the full arc of the session in two halves. The first establishes the conceptual foundation: the distinction between monitoring (data) and evaluation (meaning), the Theory of Change model — mapping the logic from activities through outputs and outcomes to impact — and Simon Sinek's Golden Circle as a prompt to start from WHY. The second half moves to practical application: quantitative versus qualitative indicators, four concrete data collection methods (participant counting, audience surveys, artist reflection interviews, observation notes), what EU programmes specifically expect in M&E sections of proposals, and the most common mistakes organisations make.

The slides are best used alongside the video recording, where Paula walks through the worked examples and exercises in real time.